Next.js Dashboard
For an SMS Marketing SaaS.

A production Next.js dashboard that puts SMS campaign control in the hands of non-technical marketing teams.

Role

Frontend Developer

Stack

Next.js, React, Tailwind CSS

Type

Web Application

Outcome

Shipped to Production

01 // The Product Brief

Campaigns.
Not Complexity.

The client's SMS platform had a powerful API but no usable frontend. Marketing teams were relying on engineering to create and send campaigns. We built a Next.js dashboard that abstracts the API complexity into a clear three-step flow: build, segment, send.

02 // The Dashboard Architecture

Data That
Makes Sense.

The analytics view required real-time delivery rate updates, segment-level performance breakdown, and exportable reports — all without a full page reload. React Query handles cache invalidation, SWR polling updates delivery stats every 15 seconds.

→ Campaign builder: name, content, schedule, and preview
→ Audience segmentation: tag-based filters with live count
→ Send analytics: delivery rate, opens, opt-outs per segment
→ React Query + SWR for real-time data