Scoping and technical advice, hands-on builds of AI products, web apps and HubSpot integrations, and vetted partner teams for everything else. You talk to the same person the whole way through.
Most projects start with a free 30-minute scoping call.
Most projects start with scoping, then go to the right builder. You can join at any stage.
After launch, the loop starts again
No package tiers. Scope is written per project, after the first conversation.
Advice & Scoping
A second opinion before you commit budget.
Bring a brief, an agency quote or just the problem. I look at scope, platform, team and budget, and tell you what I'd do in your position, including when the answer is to wait, to skip the AI, or to hire someone else.
AI, React & Next.js
AI-driven SaaS that works after the demo, not just in it.
Assistants, LLM features and the product around them: React and Next.js on the front, NestJS and Node on the back, TypeScript across both. Evaluation, running costs and fallbacks are designed in from the start, and the product connects to the systems you already use, HubSpot included.
Design & Experience
Every screen drawn for your content, not adapted from someone else's.
No template bought and recoloured. I design around the copy you actually have and the decisions your users actually make, then hand over a component set that can be built without guesswork, whether I build it or your team does.
HubSpot CRM & CMS
A long track record of making HubSpot work with everything else.
CRM integrations and UI extensions that connect HubSpot to the rest of your stack, plus custom themes and modules your marketing team can edit without breaking the layout. I also publish my own module on the HubSpot Marketplace.
Partner Network
The right specialist, even when it isn't me.
For Shopify and other specialist work, I introduce a team I've vetted and can stay on as your technical lead while they build. If I receive a referral fee, you'll know before you sign anything.
Performance, SEO & Accessibility
A site nobody maintains gets slower and harder to find every month.
A monthly pass over performance, technical SEO and accessibility, with a short written report of what changed and what I would do next. It is the least exciting thing on this page and usually the one with the clearest return.
Find the sentence closest to yours.
“Honestly, I don't know which of these it is.”
That's what the free call is for. Tell me the problem and I'll tell you where to start.
Start with a free scoping call. 30 minutes on your project: what to build first, what can wait, and who should build it. No pitch, just an honest opinion.
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