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Case Study 07
HubSpot CMS + Ongoing SEO

HubSpot Website + SEO
For a Travel Brand.

A long-term partnership — building the site, then systematically improving it every month.

Role

HubSpot Dev + SEO Lead

Stack

HubL, Google Search Console, PageSpeed

Engagement

18+ Month Retainer

Outcome

+110% Organic Traffic

Organic traffic growth chart over an 18-month HubSpot website and SEO retainer

01 // Phase One: The Build

Custom Theme.
Day One.

A custom HubSpot theme built for the visual demands of travel: full-bleed hero imagery, animated destination grids, and an enquiry flow integrated with HubSpot's meeting scheduler and deal pipeline.

Travel company homepage hero with destination imagery, search bar and featured trips

02 // The Retainer Model

Monthly
Deliverables.

Month-by-month we add, test, and improve. The retainer covers technical SEO audits, new landing pages for seasonal campaigns, Core Web Vitals monitoring, and A/B tested CTA copy.

  • → Monthly GSC audit: crawl errors, coverage, and indexing
  • → New destination landing pages built per campaign calendar
  • → CWV monitoring with alerts on regression
  • → Quarterly content cluster strategy review
Monthly SEO retainer dashboard with organic traffic trend, keyword rankings and task progress

03 // Interface Gallery

The Site
Season by Season.

Full-width desert destination hero with headline, trip highlights and booking button
Seasonal campaign landing page with destination cards, offer banner and booking call to action
Core Web Vitals dashboard showing LCP, INP and CLS in the good range after optimisation
Mobile screens with a destination grid, filters and fast-loading image cards
+110%
Organic Traffic (18 months)
18+
Months of Continuous Retainer
40+
New Pages Launched
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