HubSpot Platform
For an EdTech Company.

A custom HubSpot CMS build that evolves continuously — shipping new features and SEO improvements every month.

Role

HubSpot Developer + SEO

Stack

HubL, HubSpot CMS, GSC

Engagement

Ongoing Retainer

Outcome

2x Demo Requests

01 // The Build

Enterprise UX
on HubSpot.

The client needed an EdTech platform that felt enterprise — not like a marketing site. Custom modules for feature comparison matrices, integration directories, and adaptive demo request flows were built from scratch in HubL.

02 // Continuous Development

Ship Every
Month.

The retainer model keeps the site competitive. Each month: one new landing page, one SEO improvement sprint, and at least one UX enhancement based on heatmap and session-recording data.

→ Monthly new landing pages: use cases, integrations, verticals
→ SEO: internal linking, meta updates, structured data
→ A/B tested hero CTAs using HubSpot Smart Content
→ Heatmap review → UX friction fixes