HubSpot Marketplace
For Artisan Goods.
Turning HubSpot Custom Objects into a dynamic artisan marketplace — where CRM data drives the storefront.
Role
HubSpot Developer + SEO
Stack
HubL, Custom Objects, Structured Data
Outcome
+38% Organic Traffic
Timeline
Ongoing
01 // The Architecture
CRM as
Storefront.
Artisan profiles and product collections existed in HubSpot CRM as Custom Objects. The challenge was surfacing this data on the public website without a separate database. We built HubL templates that query Custom Object records and render artisan profile pages and collection listings — no external CMS needed.
02 // The SEO Work
Structured
For Discovery.
Each artisan page was enriched with schema markup (LocalBusiness, Product, Review). Internal linking between artisan profiles and collection pages was systematized. Canonical tags were auto-generated from Custom Object slugs.
- → JSON-LD structured data on 200+ artisan pages
- → Automated internal linking via HubDB relationship tables
- → Meta descriptions generated from Custom Object fields
- → Image alt text pipeline standardized
03 // Interface Gallery
The Catalogue
Rendered Live.
